For many companies, getting a good ranking on Google is the key to better visibility. However, certain mistakes can compromise your efforts. We’ve highlighted 3 of them to help you avoid them.
#1 Don’t do in-depth keyword research
The first results on Google generate an enormous amount of traffic. However, you could be positioning yourself on the wrong keywords, attracting traffic that isn’t yours. The basis of an SEO strategy is the identification of expressions and keywords directly related to your target audience.
That’s why you carry out an in-depth analysis to avoid certain pitfalls, such as positioning on expressions that are too competitive or irrelevant. Similarly, you may miss out on strategically interesting expressions, and thus fail to meet the expectations of your potential users.
To avoid this error, we strongly advise you to use specialized software in this field, for example:
You should also devote time to careful analysis, focusing on long-tail keywords. Once you’ve done that, you can move on to creating content toimprove your positioning and attract qualified visitors.
#2 Produce low-quality content
Visitors are increasingly demanding, and if you’re not able to produce optimized content, they’ll have no trouble switching to the competition. Therefore, every article produced and every element must contribute to improving the user experience, not only for their well-being, but also because these are criteria taken into account by search engines. If your pages don’t live up to these expectations, you’ll find it hard to rank in Google’s top positions.
You could very well start your analysis by observing poorly structured texts with numerous spelling mistakes. Similarly, there’s no point in producing articles that are too long or too short when the situation doesn’t lend itself to it. It’s also important to think about SEO as a whole, using all the necessary tags.
You may well take existing content and improve it, or start from scratch by creating unique content. You value engagement and quality of information, while thinking about overall visibility. To achieve this, it’s essential to use headings and sub-headings, as well as bulleted lists and bold words, but always sparingly. Don’t forget to integrate visual elements such as videos and images to make your content more attractive.
#3 Not paying enough attention to your website and web hosting
SEO isn’t just about producing quality content and clustering keywords. The technical quality of your site must also be a priority. If you don’t choose a web host that specializes in the field, you could experience slowness that will be poorly perceived by visitors and search engines alike. As a result, the efforts you’ve put into your search engine optimization won’t be worthwhile.
You could be affected by this error if your site is slow to load, not mobile-friendly or if your hosting is subject to regular interruptions. It’s no longer a secret: Google values sites that are fast and adapted to all media.
Similarly, a high bounce rate indicates a poor user experience. This sends a negative signal to search engines. The solution is to opt for secure, high-performance hosting with specific coding for caching and image optimization.
If you don’t have the technical skills in this area, we recommend working with our SEO agency in Brussels. You’ll work with specialists in SEO and web development. We’ll support you every step of the way, ensuring that you don’t fall into traditional mistakes. As a result, you’ll optimize your visibility and stay ahead of the competition.
How about a chat about your SEO?
Would you like to discuss your project? Contact me via the info below! 📩
To contact me: julien@risingrocket.agency
To schedule a call with me: https://risingrocket.agency/en/call
